So. That Veronica Mars Kickstarter, huh? At the time of writing, and still with a full twenty-nine days and change left to secure its pledges, the tally has reached $1.3 million; the fastest-ever project to do so.
Only two of the top five pledge level spots remain; one lucky donor of $10,000 will have a speaking role in the long-awaited Veronica Mars Movie! It’s all so very impressive. No doubt the show’s creator Rob Thomas (not the bloke who sings on that Santana song I imagine) and star Kristen Bell will be absolutely blown away by the level of support shown so far.
But here’s the interesting bit for me; the fact that the rights-holders of Veronica Mars, Warner Bros., not only allowed this project to go ahead but were in fact, in Rob’s words on the page, “extremely cool about it”.
“Their reaction was, if you can show there’s enough fan interest to warrant a movie, we’re on board. So this is it. This is our shot. I believe it’s the only one we’ve got. It’s nerve-wracking.”
As it turns out, there was apparently no need to worry; Mars devotees have turned out in huge force to support what will surely result in a new and exciting chapter of the Veronica Mars story only a year from now.
My own interest is piqued by Warner Bros.’ recent involvement in Kickstarter projects. Warner owns DC Comics, and so will have taken a keen interest in Batgirl writer Gail Simone’s involvement in a creator-owned project last autumn called Leaving Megalopolis; she teamed up again with artist Jim Calafiore after their well-received work on the DC book Secret Six to hopefully kickstart this new series. They raised almost three-and-a-half times the $34,000 they needed to make a limited run on the new title.
With that success in mind (and Simone’s gratitude to the DC suits for allowing her out of an exclusive contract to make it, she told The Beat), maybe Warner wanted to test the waters some more with this ambitious fundraiser.
And it is almost certainly going to succeed. Not just for them, but for the fans at the other end of the process who will gleefully lap up the results.
So what’s next for Kickstarter? What would you try to get off the ground if money were no object to your loyal fans?